Stephen Curry is parting ways with Under Armour after more than a decade, with his Curry Brand set to become independent following the release of the Curry 13 next year. Under Armour founder Kevin Plank stated that Curry has been a strategic business leader who helped build a brand with credibility and community impact, and that this move allows the brand to evolve on Curry's terms while Under Armour focuses on its core business during a critical turnaround phase.
Curry launched his Curry Brand through Under Armour in 2020, collaborating on products and contributing to youth and community initiatives. Curry expressed gratitude for Under Armour's early belief in him and emphasized that the Curry Brand's mission to positively impact kids, communities, and basketball will continue to grow stronger as it pursues aggressive expansion. Both parties describe the split as a positive evolution for both sides.
