As If - Mona May’s New Book Celebrates ‘The Fashion Of Clueless’

Mona May, the costume designer for the iconic 1995 film "Clueless," has released a new book titled "The Fashion of Clueless," celebrating the film's enduring impact on fashion 25 years later. May, who drew inspiration from her diverse upbringing and the vibrant colors of India, collaborated with director Amy Heckerling, whom she considers a "fashion soulmate." May's approach to "Clueless" was to bring high fashion to a teen-centric story, a stark contrast to the prevailing grunge style of the era. She aimed to celebrate femininity and individuality, creating looks that were youthful yet sophisticated, drawing inspiration from high fashion runways in Paris, Milan, and London. The book delves into the film's groundbreaking costumes, including the memorable yellow Jean Paul Gaultier suit worn by Alicia Silverstone as Cher Horowitz. May recounts how this particular outfit, initially deemed "too intense," perfectly captured Cher's radiant personality and became an iconic symbol of the film. She also discusses the challenges of sourcing designer pieces like the Azzedine Alaia red dress, which required a personal appeal to the designer's atelier due to budget constra... download the app to read more