Rebecca Adlington and Georgia Jones kick off Christmas at LEGO’s new Covent Garden wonderland

Olympic swimmer Rebecca Adlington and lifestyle influencer Georgia Jones were among the celebrities who launched LEGO's new "Chalet of Play" in Covent Garden, marking the start of the Christmas season. The festive family experience, open to the public, features hands-on activities like decorating a "Creativi-Tree," a "Tinsel Toss" challenge, and a LEGO Minecraft Zone. A "Build To Give" corner allows visitors to build LEGO hearts, with each one prompting a donation of a LEGO set to a child in need. The Chalet of Play, located on The Piazza, transforms the area into a joyful celebration of play with life-sized LEGO models of Santa and Rudolph, all set against the backdrop of the Christmas market. The attraction is free and suitable for all ages, offering a creative alternative to traditional festive events. This launch coincides with the Covent Garden switch-on and the seasonal makeover of the LEGO store in Leicester S... download the app to read more