Celtic need more than just a new manager... they need a whole new plan to stop being a European embarrassment

Celtic's recent European performance, exemplified by a 3-1 Europa League defeat to Midtjylland, highlights the club's significant decline on the continental stage, rendering them "complete non-entities" and an "embarrassment" over the past decade. This poor form, despite high investment in the squad and a record wage bill, indicates systemic issues within the club's operations and recruitment. The article argues that simply appointing a new permanent manager is insufficient. The club needs a comprehensive overhaul, including a new strategic plan, a modernized operational approach, and a clear, unified direction to align with their stated ambitions of being "world-class." This necessitates a re-evaluation of leadership and a potential restructuring, possibly including a sporting director role, to create a more coherent and effective footballing operation. The current squad is described as an unbalanced and ineffective "mish-mash," with questions surrounding the roles and effectiveness of key personnel like the head of football operations. The failure of the previous manager, who was the club's highest-paid, to re-establish Celtic in Europe underscore... download the app to read more