Apple is significantly increasing its investment in renewable energy across Europe to offset the carbon emissions generated by customers powering their devices. The company is backing the development of large-scale solar and wind farms in Greece, Italy, Latvia, Romania, and Poland, in addition to its existing investment in a Spanish solar farm. These projects aim to generate enough clean electricity to match 100% of the power used by Apple customers in Europe for charging their devices by 2030, contributing to Apple's broader goal of becoming carbon neutral across its entire value chain by the same year.
The energy used for device charging constitutes a substantial portion of Apple's greenhouse gas emissions. To meet its European targets, Apple estimates it needs to introduce 3,000 GWh of renewable energy annually. The newly announced projects are projected to supply over 1,000 GWh per year, fulfilling one-third of this requirement, with further investments planned.
This expansion comes as Apple faces scrutiny over its environmental claims and recent legal challenges regarding its carbon neutrality assertions for products. Apple maintains its commitment to transparency and continues to pursue its climate goals, viewing clean energy investments as integral to its business operations... download the app to read more
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