Disney CEO Bob Iger announced significant product and technology changes for Disney+, including plans to allow subscribers to create short-form user-generated content based on Disney properties using AI. This initiative is part of a broader strategy to increase user engagement on the streaming platform, which also involves integrating "game-like features" through a partnership with Fortnite developer Epic Games.
Despite Disney's historical stringency in protecting its intellectual property and brand image, the company is now exploring arrangements that would permit fans to generate content featuring its characters. Iger stated that Disney intends to implement measures to "protect the IP" while enabling this new creative outlet. However, critics express skepticism about the effectiveness of these safeguards, anticipating that users will find ways to create explicit or crude content, potentially compromising the brand's long-standing reputation for quality control.
