Disruptive companies must earn the right to innovate by using data, not just making bold declarations. Founders, especially in resistant industries, should let verifiable data demonstrate their innovation's success, rather than relying on pronouncements.
This approach involves a "show, don't tell" strategy, often characterized by meticulous work and letting results speak for themselves. For instance, entering the change-averse healthcare industry required systematic data gathering and analysis, with results independently verified by third parties. This accumulated data creates a lasting competitive advantage.
Modern technology, particularly AI, now facilitates more efficient data collection, organization, and analysis, making it easier to build a strong evidence base for innovation. This also allows companies to "disrupt themselves" by evolving and adopting new technologies to remain ahead of the curve, rather than becoming the status quo they initially disrupted.
The ultimate goal of disruption is to create and demonstrate tangible value. Data is the most reliable indicator of whether innovation is making a positive difference, pr... download the app to read more
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