Revlon Looks To The Future While Keeping An Eye On The Past

Michelle Peluso, CEO of Revlon Inc. one year into her role, is leading a revitalization strategy focused on recapturing the brand's "color authority" while modernizing its portfolio, which includes brands like Elizabeth Arden and fragrances such as Juicy Couture. Her five-pillar plan emphasizes consumer respect, identifying areas where Revlon can excel, bolder storytelling, product innovation, omnichannel success, and team elevation. She highlights Revlon's strong DNA in color cosmetics, which aligns with current trends towards bolder looks, and notes the importance of leveraging data and AI. Peluso, with extensive experience in technology and AI, stresses the need for curiosity, collaboration, and humility in the workforce to adapt to rapidly changing skills and technology. Revlon is actively pursuing acquisitions and looking inward at existing brands for growth, while also drawing inspiration from successful independent brands. The company is celebrating the 115th anniversary of Elizabeth Arden, using it as a moment to galvanize and draw inspiration from its founder's principles of science-based beauty, holistic wellness, and female empowerment. Revlon is adapting its iconic Elizabeth Arden ceramide capsule for a digital-first market in China, viewing this as a roadmap for global expansion. The company is also enhancing its understanding of consumers by analyzing new data sources... download the app to read more