Amazon and TikTok are helping Estee Lauder reinvent itself, Goldman Sachs says

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MarketWatch
7 hours ago
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YoyoFeed Ai Summarized
Goldman Sachs analysts have upgraded Estee Lauder's stock, indicating a potential sales rebound sooner than anticipated. This positive outlook is attributed to firming trends in the U.S. and China, as well as Estee Lauder's strategic focus on newer, higher-end products. A significant aspect of Estee Lauder's reinvention involves leveraging sales channels like TikTok and Amazon. These platforms are identified as key drivers in the company's efforts to revitalize its performance an... download the app to read more

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