Nigel Farage and Reform UK are currently polling significantly ahead of Labour, but a polling expert warns this surge masks a popularity trap that Farage must navigate to defeat Keir Starmer. While Reform's poll numbers are impressive, all parties are currently minority parties in a fragmented political landscape, meaning no leader or party is genuinely popular.
Polling guru Sir John Curtice explains that the current political reality is unprecedented and historical comparison... download the app to read more
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