Mariah Carey declares start of festive period in iconic clip - 'It's time'

Mariah Carey has officially kicked off the festive season with her annual "It's time" video, a tradition she observes on November 1st each year. In the newly released clip, the singer transforms into an angelic Mrs. Claus, dramatically declaring "It's time!" to signal the start of Christmas. The video, created in partnership with Sephora, depicts a scenario where an unhappy elf, played by Billy Eichner, attempts to cancel Christmas by stealing Mariah's makeup, citing "elf revenge" for their mistreatment during the holidays. However, Mariah swiftly counters his actions, asserting that Christmas cannot be canceled. As the elf leaves, Mariah unleashes her festive power, causing him to be covered in ice and initiating her iconic sleigh ride over a snowy New York City, accompanied by her hit song "All I Want for Christmas Is You." This "It's time" video marks the continuation of a beloved annual tradition for Carey, who is widely recognized as the Queen of Christmas. Her unwavering love for the holiday season stems from a desire to create magical experiences, a stark contrast to her own challenging childhood Christmases. She now aims to create cherished holiday memories ... download the app to read more