Harborough Town, a small English market town football club, has gained an unexpected following from thousands of Spanish fans. This phenomenon originated when a Spanish football content creator, Ilie Oleart of La Media Inglesa, sought to partner with a non-league club rather than buy one outright. Harborough Town, a club on the rise and seeking new revenue streams, formed a partnership with La Media Inglesa.
The Spanish company now streams Harborough Town's matches live on their YouTube channel with Spanish commentary, attracting tens of thousands of viewers, significantly more than attend some local games. This has created a unique global fanbase, with the ultimate goal of reaching one million followers. La Media Inglesa has also organized trips for groups of Spanish supporters to visit Harborough for match weekends, fostering a connection between the visiting fans and the local community.
This partnership has also extended to supporting the club directly, with La Media Inglesa funding Harborough Town's pre-season tour of Spain. The initiative is seen as a modern marketing approach for a non-league club, offering an authentic English football experience to fans abroad and boosting the local economy through tourism. The club's Sp... download the app to read more
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