Swiss billionaires played a pivotal role in influencing President Donald Trump ahead of a potential tariff reduction deal between the United States and Switzerland. Following a high tariff of 39% imposed on Swiss goods, Swiss executives, including billionaires from Partners Group and Mercuria Energy Group, met with Trump at the White House. This meeting, described as cordial and constructive, aimed to highlight the negative impact of the tariffs on Swiss businesses and to seek a more sustainable level.
The involvement of these business leaders was a strategic move by Switzerland to leverage its strong private sector influence with Trump, who is known to respond positively to wealthy individuals and business people. While the executives did not directly negotiate, their engagement created momentum that contrasted with earlier, more formal diplomatic efforts that had stalled. The Swiss government acknowledged the executives' contribution to fostering a "new dynamic" in bilateral relations.
The meeting between the executives and Trump, which included the CEO of Rolex and the head of MKS PAMP Group, was reportedly warm and productive. The executives presented Trump with gifts, including a Rolex clock and a gold bar. This personal approach is seen as a way to appeal to Trump's known preferences. Following this meeting, Trump instructed his trade representative to schedule further negotiations, leading to... download the app to read more
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