A survey of 2,000 adults in Britain revealed that 28% are willing to allow personal AI shopping assistants to make purchases on their behalf, based on their past shopping history and needs. A significant portion of these individuals, most of them, would permit up to £99 to be spent without direct approval.
The research, commissioned by Kingfisher, also indicates a broader openness among over half of Britons to AI in retail. Shoppers are anticipating future stores equipped with technologies such as smart trolleys and baskets that automatically track prices, smart shelves that dynamically adjust pricing and display personalized offers, and biometric payment options.
Beyond automated purchasing, a considerable number of respondents expressed interest in other AI-driven conveniences. 24% want a scanner or app to identify correct parts like screws or lightbulbs, and 23% desire a seamless transition from online to in-store shopping, including in-store navigation to online basket items. Other sought-after features included customization stations and augmented reality stores for product information.
Despite the increasing comfort with AI, a majority of shoppers, 45%, still prefer human expertise over AI for advice on home improvement purchases, with only 4% favoring A... download the app to read more
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