Urban Farmer Acquires CAULIPOWER To Create Leading Vertically Integrated Foods Platform

Forbes

12 hours ago

YoyoFeed Ai Summary

Urban Farmer, a specialty dough products company, has acquired CAULIPOWER, the leading better-for-you, gluten-free, and cauliflower-crust frozen pizza brand in the United States. This acquisition aims to create a leading, vertically integrated food platform by combining Urban Farmer's manufacturing capabilities with CAULIPOWER's established brand and nationwide distribution. The merger is intended to leverage CAULIPOWER's strong brand recognition, consumer demand for healthier comfort foods, and extensive retail presence with Urban Farmer's expertise in culinary innovation and quality manufacturing. This synergy is expected to accelerate growth and innovation across both branded, private label, and co-manufactured better-for-you frozen products. Chris Jaromin will continue as CEO of Urban Farmer, while Gail Beck... download the app to read more

er, founder of CAULIPOWER, will join Urban Farmer's board and guide CAULIPOWER's brand vision and innovation. Paine Schwartz Partners, the owner of Urban Farmer, views this combination as a strategic move to build a scaled leader in the better-for-you frozen food sector, capitalizing on growing consumer interest in health, wellness, and taste at scale.

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