Motion Picture Association tells Meta to stop using PG-13 to refer to Instagram teen account content

The Motion Picture Association (MPA) has sent Meta a cease-and-desist letter demanding that the company stop using the PG-13 rating to describe content on Instagram for teen accounts. The MPA argues that Meta's claims that these teen accounts are "guided by PG-13 ratings" or "generally aligned with movie ratings for ages 13+" are false and misleading, as the MPA's rating system involves human evaluation of entire films, not AI-driven content filtering. Meta recently announced that teen accounts on Instagram would be restricted to PG-13 content by default, aiming to provide parents with a familiar standard for understanding what their teens are exposed to on the platform. The MPA states that Meta did not consult them before this announcement and that Meta's content restrictions appear to rely on automated technology rather than the MPA's established rating process. Meta, in response... download the app to read more