Amazon Luna Levels Up—But Can It Catch Xbox?

Amazon has closed its AAA game development studios in San Diego and Irvine, shifting its focus for the Luna cloud gaming service towards casual titles. While Luna's streaming technology is well-regarded, its content library lacks the depth to compete with established services like Xbox Game Pass. Xbox Game Pass recently increased prices while enhancing its offerings, including 1440p streaming for higher subscription tiers. Amazon Luna's current strategy appears to be a pivot from developing large-scale, original games to potentially licensing or focusing on less demanding casual games. This move follows significant layoffs and studio closures, raising questions about Amazon's long-term strategy in the competitive gaming market. Despite advancements in cloud gaming technology and a growing market, content remains paramount for success in the game streaming ... download the app to read more