The Key To Black Friday Success? Timing And A Helping Hand From Gen AI

Black Friday has evolved into a multi-week event crucial for retailers to attract shoppers, clear inventory, and capture holiday spending, with early promotional campaigns already appearing. Retailers hope for a repeat of last year's strong sales, despite a significant portion of consumers starting their holiday shopping before Black Friday and Cyber Monday. This year, a large majority of U.S. consumers, particularly younger demographics, plan to participate in Black Friday and Cyber Monday sales, seeking discounts and driven by a sense of urgency. Most shoppers have a list of desired items and are making final purchase decisions based on discounts, emphasizing the need for retailers to promote available products to consumers finalizing their lists. Generative AI is increasingly influencing shopping behavior, with a significant percentage of consumers planning to use these tools for Black Friday preparations, a notable increase from last year. While many consumers will use re... download the app to read more