Snoop Dogg is sponsoring the Arizona Bowl for the second consecutive year, with the game officially named the Snoop Dogg Arizona Bowl. This partnership, solidified in May 2024, makes Snoop Dogg the title and presenting sponsor of the bowl game.
His alcoholic beverage brand, Gin & Juice by Dre and Snoop, is the presenting sponsor. Snoop Dogg's involvement aims to bring college football back to its roots, focusing on the colleges, players, competition, community, fan experience, and pageantry, in contrast to the current emphasis on NIL, conference realignment, and the transfer portal.
This sponsorship follows a trend of celebrities backing bowl games, with comedian Jimmy Kimmel previously sponsoring the LA Bowl. Snoop Dogg was actively involved in last year's inaugural game, even interviewing a coach at halftime.
The 2025 Snoop Dogg Arizona Bowl features a matchup between the Miami (Ohio) RedHawks and the Fresno State Bulldogs, taking place at Arizona Stadium in Tucson, Arizona, on Saturday, December 27th, at 4:30 p.m. ET.
This marks the second consecutive bowl appearance for Miami (Ohio) in Tucson.