Subscription cancellations for Disney+ and Hulu increased in September, the month ABC temporarily removed "Jimmy Kimmel Live!" from its schedule. This decision by ABC, which is owned by the same parent company as the streaming services, followed criticism over Kimmel's remarks.
During September, an estimated 4.1 million Hulu subscriptions and 3 million Disney+ subscriptions were cancelled. The churn rate for Hulu subscriptions more than doubled from 5% in August to 10% in September, while the churn rate for Disney+ rose from 4% to 8% in the same period.
Despite the rise in cancellations, both Hulu and Disney+ saw more new signups in September compared to the preceding five months. The data on cancellations and signups comes from a subscription analytics firm that tracks ... download the app to read more
YoyoFeed ! Follow top global news sources, read AI-powered summaries, ask AI your questions, translate news into your language, and join live chats — all with YoyoFeed!
