Two Duke University Students Wanted To Work In Luxury. When They Created A Path, Execs Followed

Forbes

10 hours ago

YoyoFeed Ai Summary

Two Duke University undergraduate students, Sophia Yassinger and Nina Venter, founded the Duke Business of Retail Society (DBRS) to address the lack of focus on the luxury, fashion, and beauty industries within traditional elite university career paths. Recognizing that many ambitious students were funneled into consulting, finance, and technology, and seeing the significant growth in the luxury sector, they created DBRS to bridge this gap. The DBRS aims to connect Duke students with executives, brands, and insights in these desired industries, reframing fashion, beauty, and luxury as serious, high-growth businesses. In just two years, the organization has attracted over 1,000 students and hosted executives from prominent luxury houses like Dior and Chanel. Through campus programming and brand partnerships, DBRS has generated over $100,000 and facilitated collaborations with brands for marketing initiatives and research. The society has been instrumental ... download the app to read more

in providing students with networking opportunities, industry immersion, and has directly contributed to securing summer internships and post-graduation employment with companies that engage with the organization. The success of DBRS has created a cultural shift at Duke, highlighting and making accessible these creative industries for practical student engagement, with aspirations to expand to campuses nationwide.

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