Coca-Cola faces huge backlash for using AI in its 'Holidays are Coming' Christmas advert for the second year in a row - as one viewer calls it the 'best ad I've ever seen for Pepsi'

Daily Mail

11 hours ago

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Coca-Cola is facing significant public criticism for its use of artificial intelligence in its "Holidays are Coming" Christmas advert for the second consecutive year. Despite claims from the company that AI enhances production and allows for unprecedented creative control, many viewers have expressed disappointment, deeming the ads soulless and lacking the emotional impact of previous, human-animated commercials. The company partnered with two AI studios to create refreshed versions of the iconic advert, which first aired in 1995 and traditionally signifies the start of the Christmas season for many. Last year's AI-generated advert also drew widespread negative reactions, with viewers calling it "garbage" and "ugly," yet Coca-Cola proceeded with AI for this year's campaign. Some viewers have gone as far... download the app to read more

as to suggest switching to Coca-Cola's competitor, Pepsi, due to their dissatisfaction with the AI-driven advertising. The company stated that while the music in the advert was performed by real artists, the visual elements were entirely AI-generated, leading to ironic commentary on the advert's slogan, "Tis the season it's always the real thing."

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